User Case Study: Preston Butler
Table of Contents:
- Before using Backlink Brain, how were you managing backlink research and outreach?
- What was your team’s first reaction when they started using Backlink Brain?
- How is Backlink Brain used in your workflow?
- Have you seen time savings or better workflow outcomes?
- What’s the biggest win you’ve had so far using Backlink Brain?
- Do you feel it lowered the barrier for your team to build backlinks? Why?
- If Backlink Brain disappeared tomorrow, what would you miss most?
Preston Butler is part of the original family at Butler Lighting Showroom and butlerlightingusa.com. Since 1948, this business has helped light up thousands of North Carolina homes and businesses. One way they stay on top with the online marketing is their SEO strategy and the link building that comes along with it. Below is an interview conducted between Aaron Uscilla of Backlink Brain and Preston Butler.
1. Before using Backlink Brain, how were you handling backlink research and outreach?
“Before Backlink Brain, we were outsourcing almost all of our backlink research and outreach to a full-service agency. They charged us about three thousand dollars a month. They were getting long lists of potential sites, then taking the time to qualify them and do manual outreach. It was clunky, slow, and expensive.”
2. What was your first reaction when you started using Backlink Brain?
“My first thought was, ‘Why hasn’t someone done this sooner?’ The swipe interface felt intuitive right away. Instead of staring at spreadsheets and manually pulling data, I could browse opportunities on my phone with real contact info behind them. We were able to move our link building team over to this tool cutting costs drastically.”
3. How do you typically use Backlink Brain in your workflow? Daily, weekly, as needed?
“Our team uses Backlink Brain weekly as part of our SEO rhythm. Our VA swipes throught the opportunities for my team to decide which ones fit our goals. Then our outreach team takes over. It’s saved us time and allowed us to focus back on content where the attention should be.”
4. Have you noticed any time savings or workflow improvements?
“Absolutely. Having our team switch over to BB cut out all the hours spent gathering and vetting link prospects manually. The AI cold email suggestions also saved an incacluable amount of time.”
5. What would you say is the biggest win you’ve had so far?
“The biggest win for us was landing a real, relevant link in the first week. We picked up a placement on SimpleShowing, which is the kind of site an agency would normally take weeks to surface, if at all. That was the moment it clicked that this was actually faster and gave us more control over what links we were going after.”
6. Do you feel like it lowered the barrier to building backlinks for you? Why?
“Definitely. Before Backlink Brain, quality link building felt like something you either outsourced at high cost or struggled to do manually. With this tool, we finally have an affordable, scalable process that doesn’t rely on a big agency budget. It made link building accessible to our whole team.”
If Backlink Brain disappeared tomorrow, what would you miss?
“I’d miss the speed and clarity it gives us. The swipe-style prospect list and clean contact info make link building feel organized instead of overwhelming. Without it, we’d go right back to spreadsheets or a bigger invoice from our marketing team, and our efficiency would suffer.”
