User Case Study: Christopher DeFeo
Table of Contents:
- Before using Backlink Brain, how were you managing backlink research and outreach?
- What was your team’s first reaction when they started using Backlink Brain?
- How is Backlink Brain used in your workflow?
- Have you seen time savings or better workflow outcomes?
- What’s the biggest win you’ve had so far using Backlink Brain?
- Do you feel it lowered the barrier for your team to build backlinks? Why?
- If Backlink Brain disappeared tomorrow, what would you miss most?
Christopher DeFeo is the owner of DeFeo Materials and discountriverrock.com. Since 2016, his business has delivered millions of tons of aggregate and building materials. A main driver for new leads and big projects comes from their SEO and backlink building has always been a part of the equation. Below is an interview conducted between Aaron Uscilla of Backlink Brain and Christopher DeFeo.
1. Before using Backlink Brain, how were you managing backlink research and outreach?
“Before Backlink Brain, our SEO team was doing everything manually or with a patchwork of tools. They’d pull potential domains from spreadsheets or Fiverr, check metrics in SEMRush, then manually hunt down contact info with Hunter.io. It was slow and ate into the time they could spend on actual SEO strategy.”
2. What was your team’s first reaction when they started using Backlink Brain?
“They were genuinely impressed. The swipe interface and built-in metrics made it a no-brainer. Instead of jumping between tools, they could just scroll right through vetted prospects with real contact info.”
3. How is Backlink Brain used in your workflow?
“Our team will queue up fresh prospects in Backlink Brain weekly, swipe through and tag the ones worth pursuing, then our outreach team takes over. It’s streamlined a lot of the early legwork.”
4. Have you seen time savings or better workflow outcomes?
“Absolutely. It cut out a ton of redundant research time. Getting contact details and suggested emails from the same place was a game-changer. It freed our SEO team up to focus more on content and bigger link opportunities.”
5. What’s the biggest win you’ve had so far using Backlink Brain?
“One of our early wins was landing a placement tied to an article we published on fleet decisions leading into the 2027 emissions changes. That piece connected us with a real industry publication in the fleet and trucking space, which is exactly the kind of relevant site we want links from. It happened faster than our usual process and showed us the opportunities in Backlink Brain were genuinely useful, not just generic prospect lists.”
6. Do you feel it lowered the barrier for your team to build backlinks? Why?
“100%. It got rid of the barrier where link building felt like a huge manual slog. Backlink Brain gave our team an affordable, fun way to discover and qualify opportunities without overloading our agency budget.”
7. If Backlink Brain disappeared tomorrow, what would you miss most?
“I’d miss the clarity and speed Backlink Brain gives my team.”
